Visit India Year 2023 campaign launched at Arabian Travel Market 2023

The Visit India Year 2023 campaign has been launched by the Ministry of Tourism at the Arabian Travel Market (ATM) 2023, which is being held in Dubai, UAE from May 1-4, 2023. The gathering is one of the leading global events for the travel and tourism industry.

The Visit India Year 2023 campaign will highlight Incredible India's diverse tourism offerings and the country's commitment to sustainable tourism practices, according to information shared by the Ministry of Tourism on Tuesday (May 2, 2023).

India's participation in the Arabian Travel Market 2023 is a significant step towards promoting India as a preferred travel destination among the Middle East and North Africa (MENA) markets. "With its diverse culture, heritage, cuisine, and natural beauty, Adventure, MICE, luxury, wildlife, wellness, India is a popular destination for travellers seeking unique and authentic experiences," the Ministry of Tourism said.

The event will also provide an opportunity to strengthen ties with the Middle East and North Africa tourism industry, including travel agents, tour operators, airlines, and media representatives, the ministry added. The delegation will participate in various networking events, B2B meetings, and media interactions to promote India as a tourism destination and establish partnerships with industry stakeholders.

India has a strong participation at Arabian Travel Mart 2023 Dubai, consisting of more than 65 State Tourism Departments/UTs, Tour Operators, Travel Agents, Hotel Chains and Airlines, aimed at boostig inbound travel to India from the Middle East region. "ATM provides a much needed opportunity for Indian Tourism industry stakeholders to connect with global travel trade and promote India," the Ministry of Tourism said.

"Harnessing the momentum created by the recovery of the global industry, preferential sentiment from global travelers for exploring India and building upon the success in growing tourism in India over the years – Ministry is on a mission to unlock the untapped potential of tourism in India, making India a 365-day destination," the ministry added.